The Ultimate Guide to Local SEO in Brisbane [2020]

The Ultimate Guide to Local SEO in Brisbane [2020]

This Ultimate Guide to Local SEO for Brisbane businesses will cover everything you need to know about local SEO (Search Engine Optimisation). We’ll also touch on why it’s a necessity to have this in 2020, and how your small business can reap the fruitful rewards that are local SEO.

What is Local SEO Brisbane?

Local SEO for Brisbane based businesses concentrates on optimising your businesses local citations and website’s on-page content, in combination with your Google My Business Listing. 

This is because Google will prioritise you in the Local Snack Pack (3 Pack) when somebody searches for your services online when they consider your business reliable and legitimate. 

“Nearby” and “Near Me” searches have increased by almost 900% in the last two years. As products like Google’s home mini, Amazon’s Echo and other smart devices begin to emerge as an ordinarily used household item it’s more important than ever to ensure you’re capitalising on Google’s local algorithms to grow your small business. 

Step 1: Local Citations

Local Citations are any online mention of your name, address and phone number for your local business. This can be found on many social platforms such as Facebook, Instagram and more. This can also comprise of many local directories such as Yelp, Foursquare and the Yellow Pages.

By implementing a local citation building strategy for your small business in Brisbane, not only will you see a direct increase in referral traffic from these sites, but you’ll also build your site’s trust factor with Google.

Local citations can be obtained by manually scrolling the web, and inputting your businesses details into every single thousand of local directories, maps listings, social platforms and more. 

Thankfully, there are tools that can help us semi-automate this process so you don’t have to put in the hard yards. 

Here is a list of Bright Local’s top 25 citations:

1 maps.apple.com General Directory 

2 facebook.com General Directory  

3 bing.com General Directory 

4 google.com.au General Directory

5 tomtom.com General | GPS Data Provider  

6 au.nextdoor.com General Directory 

7 justlanded.com General Directory 

8 au.kompass.com General Directory 

9 aboutus.com General Directory

10 truelocal.com.au General Directory 

11 infobel.com General Directory

12 spoke.com General Directory 

13 communitywalk.com General Directory  

14 yelp.com.au General Directory

15 whitepages.com.au General Directory 

16 brownbook.net General Directory  

17 storeboard.com General Directory  

18 hotfrog.com.au General Directory 

19 au.showmelocal.com General Directory  

20 cybo.com General Directory  

21 lacartes.com General Directory

22 tupalo.com General Directory  

23 callupcontact.com General Directory

24 2findlocal.com General Directory 

25 oneflare.com.au General Directory  

The list definitely doesn’t stop there. There are thousands, if not millions of online directories, and submission sites to increase your referral traffic, develop a stronger domain authority, and grow your local SEO for your Brisbane based business. 

Step 2: NAP

Across the citations listed above, you will need to ensure your name, address and phone numbers are congruent.

This means if your website’s phone number is 1300 000 000, all your local citations must replicate that exactly

This helps Google identify you as an established and professional business. 

Step 3: Optimising Your Google My Business Listing

Optimising your Google My Business listing is a never-ending task. Uploading, photos, products, posts and more to ensure you’re keeping up to date with your customers’ requirements.

Listing your service hours, and doing things as complex as geotagging your images so they’re targeted to your location will help your small business rank in the Local SEO snack pack.

Once your Google My Business appears to be up-to-date. The next step is to build high authoritative links to your page to build the trust-factor and domain authority of your listing. 

Take this as a voting system, or a referral system as such. The more website’s that link to your website, the more Google will trust you. 

Be careful, this is all about quality>quantity. 1,000 links of low trust-factor, will a lot of the time be less potent than 1 link with high trust-factor. 

Stay away from cheap and nasty SEO backlinks that may, in fact, do more harm than good. Google has stated that they can, and will, penalise your website for implementing black-hat strategies such as this.

Step 4: Reputation Management

Reputation management consists of building reviews to your local citations and generating social proof for your local business.

More than 70% of customers online trust an online review as much as a real-life referral. 

This rings true when customers are now asking robots for a recommendation to a local barber, rather than their friends or family (the crazy world we live in right).

Once again, thankfully, Maximum Conversions invests in tools that help automate the process from start to finish to ensure your local SEO is semi-automated.

Step 5: Building Suburb Targeted Pages

Building suburb focused pages allows you to compete on longer-tail keywords that the bigger guys skip out on. 

This allows us to snag keywords that still have great search volume, but lack the competition. 

There are many benefits to this:

  • Client enjoy dealing with Local Businesses
  • You will enjoy ranking their much, much quicker
  • It will help you build authority for when you want to chase the big-ticket keywords

Why Local SEO?

Obviously, with any marketing, there is no one-size-fits-all approach. If you’re an eCommerce store selling nationally this may not be relevant.

That being said, if you’re a local business looking to grow your website’s traffic, increase leads, and grow your client base, local Search Engine Optimisation is a must-have solution in 2020. 

To put this into perspective, you can hammer away throwing tens of thousands into an SEO campaign to only be left in the dust by larger companies with bigger budgets, more resources, and more established brands.

Or, you can take the quick-win approach and begin capitalising on your local area by implementing the steps above and start taking more market share in your industry.

As I’ve mentioned time and time again, Local SEO is not going to benefit every business. 

Conclusion:

If you’d like to see if Local SEO matches with your goals and would like to learn more feel free to get in contact to see if there are any win/wins for us to partner up.

If you feel I’ve missed something or want to add, feel free by commenting below. 

Thanks, and all the best this coming financial year, Max. 

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