Why SEO Trumps All Other Marketing for Small Biz

Small businesses have more options than ever before when it comes to marketing. These options can seem overwhelming when it comes to choosing the best place to invest your time and money in the search for new customers. While many marketing strategies may bring you new business, there is one that should be central: SEO. SEO (Search Engine Optimisation) trumps all other types of marketing for small businesses and should be the foundation for building sustained growth.

What Is SEO and Why Is It So Important for Small Businesses?

In the simplest of terms, SEO is the process of getting your website to show up as high as possible in the organic search engine results. When people begin looking for information about a product or service, they no longer look to the local directories or that big yellow book. They likely don’t even pick up the phone and ask a friend for a recommendation. People now begin their search on the web. When people head to Google or any other search engine and look for the product or service you offer, you want to do everything you can to show up at the top of those results.

There are other ways to target and reach new customers. However, SEO gives you the chance to reach them while they are looking for your exact product or service. This gives you the best chance to turn searches into sales.

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