Although we’re a massive believer in ensuring your business survives organically in the long-term, it can be beneficial to experience a short-term sales boost by using PPC (Pay-Per-Click).
This is how large search engine’s and social media sites make ad revenue.
This is how it works:
You select keywords relevant to your business
You advertise for them on Google in their “ad space”
When a searcher clicks your ad, you’re then charged a specific value determined by how competitive that keyword it.
It’s actually an online auction where businesses actively bid against each other for priority position.
But, wait there! It’s not that easy.
Because the platform has become a lot better for advertisers, it’s also become more difficult to set up and manage.
This is where we come in: