SEO, or Search Engine Optimisation, is the process of optimising your website’s content and authority with the aim of being prioritised in major search engines.
These include, but aren’t limited to Google, Yahoo, Bing & DuckDuckGo.
SEO is commonly broken down into 2 core components:
On-Page SEO refers to the content on your website, and how efficiently and effectively it’s read by Google.
This can include site architecture, page structure (page titles, H1-H6 tags, image alt tags and more…), keyword density and so on.
The more optimised your website’s on-page, the better Google can read your website.
On-Page SEO also refers to UX, or User-Experience.
Google wants their search engine to be the best, right? So ensuring your website improves their customer experience betters the chance of being prioritised on the SERP’s.
Now, just because your website’s on-page has been optimised, doesn’t mean Google or Bing will give you priority seating.
To gain more search engine real estate, your website must have authority.
The way this is built is by obtaining backlinks by other high authority website’s.
Search Engines use this as a voting, or referral system.
The more votes you have from trusted advisors (high authoritative websites), the more Google will trust you.
For years SEO’s have tried to measure each website’s authority by using metrics like PA (Page authority), TF (Trust factor) and DR (Domain rating).
Let’s take DR, for example, which is a score of 1/100.
If you have 10 website’s linking to your website that have a DR of 90, your website’s DR will increase also.
Make sense? Probably not. If you have any questions, don’t hesitate to get in contact.
SEO (Search Engine Optimisation), or PPC (Pay-Per-Click).
This is a common question I answer on almost every sales call.
The true answer is not a matter of which advertising platform, but how much budget you should dedicate to each.
Both SEO & PPC serve their own purpose in any successful digital marketing strategy.
SEO is a long-term strategy. Depending on how long your domain has existed, and what sort of SEO work you have done in the past is required information to give a definitive answer.
If you have never invested in SEO before, you won’t begin seeing tangible results until at least 3-6 months.