Google Ads are surprisingly effective. They dominate 73.1% of all search advertising — and you can’t argue with the numbers.
However, choosing the right Adwords Agency can be incredibly hard, and doing it yourself isn’t an option. It takes a lot of time and effort to do it right; something that business owners like yourself can’t do.
So, let’s help you find the perfect Adwords Agency for your company.
How to Pick the Best Adwords Agency (; How You Can Make Sure It Works)
#1 Understand Your Goals
Firstly, you need to figure out your goals. Profitable Adwords results come from concrete aims.
Usually, companies focus on:
- Driving website traffic — Here, you’ll be focusing on sending people to your site so they can purchase, request more information, or sign up to your mailing list.
- Acquiring more business calls — The goal is to book more appointments, schedule jobs, or close deals.
- Increasing store visits — This only works if you’re a local business that wants foot traffic.
#2 Understand What Makes a Brilliant Adwords Agency
Once you’ve defined your goals, start vetting Adwords agencies. Look for the following factors:
- Professional certificates like “Google Ads Partner status”
- Transparency — Being a “Google Partner” ensures the agency is transparent and honest about costs and strategies.
- Short contracts — Ideally, month-to-month arrangements or an initial 3-month contract.
- Proven track record — Make sure you ask for references.
- Focus on conversions and revenue
#3 Know How to Work with an Adwords Agency
After that, you’ll need to provide the following things to your chosen agency:
- Clear goals
- Commitment to improve — If your website isn’t conversion-friendly, you’ll need to spend some time and effort improving it before the agency’s tactics will work.
- Flexibility with your company’s discounts, bonuses, and promotions
- Have good products/services — No amount of advertising can persuade people to buy a bad service or product. It might be time to have an open and honest conversation with your agency and yourself!
#4 Find The Right Adwords Agency for You! Get a Free Strategy Call With Us
Finally, you can see if we’re a good Adwords agency for your company with a free strategy call today! Yep, free. Don’t hesitate to get in touch. We can’t wait to help you achieve your business goals.